DIANA ARNO was founded in 2011 to pay tribute to the effortless femininity. It’s founder and designer Diana Arno finds her inspiration in nature, art and architecture while creating simple, elegant and highly wearable pieces with timeless appeal. The label’s collections are are like a dialogue between the past and the present: reinterpreting femininity while capturing the spirit of a modern woman.

Dedicated to all of the girls who live in the city but belong to the sea, sun, sand and nature, DIANA ARNO’s manifesto is to unite luxury and comfort in a sustainable way.

In 2020 the label came up with its first digital 3D collection that offers a virtual try-on service. Created by using the latest computer technologies and 3D softwear – 3D garments are aimed to become a 100% sustainable tool for creating social media content with 0 harm to our planet.

DIANA ARNO collections can be found in label’s flagship store in Tallinn, but also curated concept and department stores in Estonia, London, New York and Moscow.